Rules that apply to all advertisements targetting Facebook:

1. Ads cannot state the users friends have done something when they have not
2. Ads cannot state the user has recieved a 'message' or 'notification'
3. Ads cannot suggest that something has happened in their Facebook account or imply Facebook functionality. Ex "Inbox (7)"
4. Ads cannot state something has happened when it has not. Ex. "You have new Crushs" – Acceptable formats would be “Check to see if you have a new Crush” or “Do You Have a New Crush?”
5. Ads cannot contain elements that imitate Facebook navigational elements, including, but not limited to, the Facebook Blue button as shown:  

Examples of Ads that are not allowed:

Deceptive because the user did not actually win anything.




Deceptive because the user did not actually win anything.




Imitates Facebook popup with the Facebook look and feel.




Implies friends have done something when they have not.




Implies friends have done something when they have not.